The global earbuds and headphones market was estimated at USD 25.1 billion in 2019. Some of the key reasons driving the market are rising customer appetite for improved audio experiences, the burgeoning music business, mobile technologies, and internet penetration.
Market size for earbuds and headphones in the Asia Pacific
Over the projected period, technological innovations such as the introduction of notch-less smartphones are expected to propel the rise of wireless earphones. Furthermore, increased consumer preference for stylish and appealing designs is likely to drive earphone and headphone sales over the projection period.
The introduction of genuine wireless earphones has caused a paradigm shift in how people listen to music. Because there is no wire connecting the left and right earpieces, these earbuds deliver a tangle-free listening experience. The earphones are particularly portable because they are small and can be taken around in a charging bag. These items’ styling and mobility have made them popular with the youthful crowd, athletes, and fitness fanatics, who are likely to drive the market.
Consumer need for elegance and high-fidelity is essentially driving technological advancements. Active noise cancellation (ANC) technology in earbuds and headphones, for example, reduces background noise, resulting in improved sound quality. By just tapping the wireless headphones and music device together, near field communication (NFC) establishes a connection. The market is expected to grow as a result of such enhanced features.
The use of earbuds and headphones for fitness activities in various weather situations, such as rain and dust, has prompted manufacturers to make their devices more durable. Several firms have designed their products with an IPX (ingress protection) rating, a safety rating for dust and water protection. A device with an IPX1 rating, for example, is resistant to water droplets and can withstand being dripped with water for 10 minutes. The level of protection ranges from 0 to 9, with IPX9 offering the most protection against water spray from a high-pressure nozzle. In the same way, dust ratings vary from IP0X to IP6X, with IP6X being the highest. The product may be resistant to both dust and water in some instances. Products having an IP57 rating, for example, are dust-tight and water-resistant against high-pressure sprays. The presence of such beneficial features and certain key technological advancements are projected to keep the product in demand during the projection period.
In recent years, the popularity of on-ear and over-ear headphones has waned due to their large size and high cost. However, technological advances in these headphones, such as active noise cancellation (ANC) and a vital bass characteristic, have made them a popular choice among audiophiles. Because of the prominent ear cups, the headphones may be equipped with dynamic and electrostatic sound drivers, resulting in improved and transparent sound quality.
In terms of sales, the 50-100 USD categories dominated the market in 2019, accounting for 39.2 percent of total sales. This can be attributable to the segment’s technological advancements, primarily driven by rising consumer demand for style and high fidelity.
Perspectives on Technology
The wireless sector dominated the market in terms of revenue in 2019, with a share of 76.2 percent. This is due to the development of genuine wireless earphones and technological breakthroughs in wireless device Bluetooth communication. Bragi, a business established in Munich, Germany, was the first to introduce wireless earphones. Meanwhile, Apple, Inc.’s AirPods, released in 2016, completely changed the movement away from wired gadgets and wireless ones. Local players such as boAt, Zebronics India Pvt. Ltd., Xiaomi, Boult Audio, GoNoise, Portronics, and MiVi also offer wireless earphones at reduced prices is projected to drive the market even further.
Insights into the Application
With a sales share of 41.6 percent in 2019, the music and entertainment segment led the market. The virtual reality application segment is predicted to develop significantly over the forecast period, owing to the increasing acceptance of earbuds and headphones, especially for training reasons, across the education, construction, business, and armed forces sectors. For example, in the military, headphones are commonly used in conjunction with simulators to offer a realistic auditory experience during training.