Hand sanitizers have also been offered in compact packaging such as sachets and tiny bottles by well-known manufacturers such as Henkel Corporation, Unilever, and Procter & Gamble, which may easily be carried in a purse or pocket by consumers. These factors have broadened the market’s scope.
According to the findings, 77.0 percent of the population surveyed prefers to use hand sanitizer, while 23.0 percent do not. 37.5 percent of male users and 62.5 percent of female users make up the 77.0 percent of the population who use hand sanitizer.
Furthermore, leading manufacturers are expanding their product lines to enhance market share as awareness grows. According to the findings, 62.0 percent of those polled in 2017 claimed to use Dettol hand sanitizer, 21.0 percent claimed to use Lifebuoy hand sanitizer, and 17.0 percent claimed to use Himalaya hand sanitizer.
Increased awareness of hand cleanliness is gaining traction as a critical measure for reducing nosocomial infections. As a result, hand hygiene is the most crucial aspect of personal care, resulting in the widespread use of hand sanitizers.
Hand sanitizers appear to be a useful product for customers in a variety of ways. The product’s popularity stems from how simple it is to use and how portable and convenient it is.
This substance, according to research, also reduces the incidence of gastrointestinal and respiratory illnesses among customers. In addition, hand sanitizers contain chemicals that reduce skin dryness and irritation when compared to hand washing.
In 2019, the gel-based hand sanitizer segment led the global market, accounting for more than 49.0 percent of the total market. Gel sanitizers are often thin and watery in formulation, making them easy to spread and penetrate the skin, killing most bacteria.
The rise of this sector in the market in recent years has been fueled by easy product availability and broader access to this hand sanitizer. In a variety of ways, the product reduces microbial populations.
In addition, the addition of various flavors that alter the aroma is propelling segment expansion in the hand sanitizer market. In 2017, Himalaya Wellness, for example, released new hand sanitizers in fruit tastes such as strawberry, green apple, litchi, and orange.
From 2020 to 2027, the foam-based hand sanitizer category is predicted to lead the market, with a revenue-based CAGR of 23.1 percent. Because of its capacity to permeate the skin and stay there for longer periods, the product is gaining popularity.
Foam-based hand sanitizers are convenient because they do not need to be rubbed off and so save time. Because of its enhanced ease of handling, this product is projected to see a boom in demand.
Arrow Solutions, for example, released KR10 Hand Sanitizer Foam in April 2018, an alcohol-free foam sanitizer suited for frequent usage.
Insights into Distribution Channels
In 2019, hypermarket and supermarket channels held the largest market portion, accounting for more than 39.3 percent. The distribution of hand sanitizers has increased in a growing number of hypermarkets and supermarkets across diverse geographies.
On the other hand, this channel gives customers the option of scanning a product before purchasing it, which aids them in selecting the correct goods. Furthermore, when contrasted to online channels, where customers must wait for goods delivery, this channel provides rapid access to the product.
The biggest penetration of several types of hand sanitizers, such as gel-based, foam-based, spray, and wipes, is shown in this region, which has a larger number of market players. Furthermore, the United States controls the industry, with customers preferring to spend more on personal care and hygiene items.
From 2020 to 2027, Asia Pacific is predicted to have the highest CAGR of 23.5 percent. Consumers’ rising knowledge of hygiene is credited with the increase. As a result, a variety of new and unique personal care and hygiene products are available on the market, focusing on user convenience.
The growing dominance of online shopping in the region has changed market growth and is projected to stimulate demand for hand sanitizers in the coming years.
Online retailers like Amazon, Flipkart, Grofers, and other online delivery service providers, for example, sell a variety of hand hygiene items.